About • Irene de Bruin • AISS

AI that works in practice — with people and context at the center

I help organizations make Artificial Intelligence usable and valuable: from strategy and selection to implementation, evaluation, monitoring, and building AI literacy. Human-centered, pragmatic, and compliant by design.

Schedule a consultation Read my story

Who I am

I’m Irene de Bruin, AI consultant and founder of AISS (Artificial Intelligence Strategies & Support). My background is in Health Sciences: I earned both a BSc and MSc at the University of Twente. Throughout both degrees, I focused on AI technologies and investigated how AI can be evaluated and implemented in an accurate and truly holistic way — especially in healthcare.

What you can expect from me

Human- and practice-first: AI should fit your workflows (not the other way around).
A strong connector: bridging users, IT, leadership, and vendors.
Tailored support: aligned with your goals, culture, systems, and risks.
Self-reliance: knowledge transfer so your team can move forward independently.
Control & compliance: privacy, security, and transparency built into the process.

Why I do this work

My fascination with AI started during a major tech event in 2018, where I saw how much value AI can add to society. From that moment on, I knew I wanted to help organizations realize that value in a responsible, practical way.

AISS was founded in 2025 and is based in the Netherlands (Haren, Groningen). I work flexibly: on-site or remotely.

My expertise

As an AI Specialist at Martini Hospital (Groningen), I used my AI and healthcare expertise to initiate and deliver AI projects. In many cases, my role was the “linking pin” between healthcare professionals, ICT, AI vendors, and the board — essential for making AI fit the real-world setting and ensuring successful adoption.

HTA-mAIx: holistic decision support

From research and practice, I developed an overarching, multidisciplinary decision support system: Health Technology Assessment for medical AI applications (HTA-mAIx). It helps evaluate AI broadly and carefully (not only “does it work?”, but also: for whom, in what context, under which conditions, and with what risks), while structurally embedding evaluation and monitoring.

What I often support with

Selecting and assessing the right AI: what truly needs to be measured and safeguarded?
Implementing AI so it is actually used (short and long term).
Building and maintaining AI literacy to increase team self-reliance.
Supporting developers/vendors: alignment with users and setting, plus holistic evaluation & monitoring.

Who I work with

I work with organizations that want to develop, implement, or scale AI — and need support to align AI with practice while staying in control of outcomes, risks, and compliance.

Examples of organizations

Commercial organizations exploring AI and looking for the right approach and prerequisites.
Healthcare organizations (from GP practices to hospital groups) selecting, implementing, or evaluating AI.
Pharmaceutical companies applying AI in development and evaluation.
AI vendors/developers who want their solution to match users and context.

Region & language

Worldwide possible, with a focus on Europe (EU, United Kingdom, and Scandinavia). I work in English and Dutch.

Not sure if your question fits? Share your AI challenge — I’ll help you identify the best next step.

Schedule a consultation View services

Ready to connect?

Schedule a consultation or contact me directly. You’ll leave with clarity on the best next step for your situation.

Schedule a consultation View approach

[email protected] +31 6 21942125 LinkedIn