AISS — About
About • Irene de Bruin • AISS

AISS as your strategic partner in the world of AI

As an Artificial Intelligence consultancy, the intention is to optimise the usability and added value of AI in a strategic, transparent and responsible way. This is done with an eye for people and context. Hence the name AISS (Artificial Intelligence Strategies & Support).

Who I am

I am Irene de Bruin, an Artificial Intelligence (AI) consultant and the founder of AISS. I hold a Bachelor of Science (BSc) degree and a Master of Science (MSc) degree in Health Sciences from the University of Twente. During both programmes, I focused mainly on AI technologies and conducted research into how AI should be evaluated and implemented in an accurate and comprehensive way, specifically for the healthcare sector and the government, IT & technology, and science sectors.

What characterises me

  • Human- and practice-oriented: AI fits your workflows (not the other way around).
  • Acting as a linking pin and 'bridge builder' between involved parties, such as users and IT.
  • Tailored support: aligned with goals, culture, systems and risks.
  • Self-reliance: knowledge transfer so you can move forward, now and later.
  • Control & compliance: transparency, privacy and safety are part of the work.
  • Creative, 'out-of-the-box' and open-minded.

What you can expect from AISS

Clear choices, practical output and an approach that works in the context of your organisation. Not 'tool-first', but human-centred and goal-oriented, with attention to risks, governance and adoption.

Why I founded AISS

My fascination with AI arose during a major technology event in 2018. There, I came face-to-face with AI-driven robots for the first time and saw the enormous added value AI could have for our society.

In my previous work as an AI Specialist in a top clinical hospital, I acted as a 'linking pin' between all involved parties through my expertise in AI and Health Sciences. This was crucial, for example, during the setup and execution of AI projects, building suitable AI strategies, organising AI selection processes and designing and delivering tailored AI curricula.

Organisations, companies and suppliers from other sectors also began to express that they would like to make use of my help with their AI-related questions, problems or objectives. I get a lot of fulfilment from helping people and moving them forward in the field of AI. That is why I founded AISS.

Interested in what I can do for you?

Schedule a no-obligation intake call or contact me directly via the contact details below to explore and discuss the possibilities.